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Emerging Challenges of the Modern CMO

Increasingly the marketing function is emerging as a strategic part of the business rather than merely a tactical support unit to the sales team

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Summary

The modern Chief Marketing Officer (CMO) is a key member of any business’s leadership team –increasingly the marketing function is emerging as a strategic part of the business rather than merely a tactical support unit to the sales team. As such there are therefore increased touchpoints with other internal teams and a focus on the ROI that must be provided from increasing marketing budgets.

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