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Sales and Marketing software

Prodware tailors, implements and maintains business management software such as Microsoft Dynamics CRM for sales, marketing and customer services

How can organisations benefit from a business management solution such as CRM (customer relationship management)? 

In today’s competitive marketplace, no matter what sector you operate in or the size of your business, it is imperative you place your customer at the heart of your business.


What is CRM?

In order to deliver an excellent customer experience, organisations must have processes in place to capture and respond to customer information and interactions, throughout sales, marketing and customer service efforts.

By using a customer relationship management application such as Microsoft Dynamics CRM, it helps organisations better understand their customers so that they can anticipate needs and shape personalised offerings. By having a single customer view, organisations can collaborate, share customer knowledge and maximise sales, marketing and service efficiencies.

CRM also helps you manage not just customers but partners, members, patients, sub-contractors, recruitment, projects and service contracts.

Having a centralised customer relationship management strategy means that your CRM technology can benefit multiple teams as well as your customer:

Increased Sales Productivity

  • Sales qualification is simplified & understood
  • Sales cycles are decreased, less time & resources are required
  • Sales success is improved
  • Win rates % are increased
  • Customers feel more valued
  • Customer understanding improved, leaving those customers better informed

Impactful Marketing Communications

  • Planning and execution of marketing campaigns becomes easier
  • The Marketing mix becomes enhanced & defined
  • Customer loyalty is increased through tailored communications
  • Automated Business performance monitoring increased in accuracy

Improved Customer Experience

  • Get to your customers issues quicker, offering your customers a resolution of customer issues
  • 24×7 customer self-service via Knowledge Base portals
  • Multi-channel service via Social Engagement


Microsoft Dynamics CRM

Microsoft Dynamics CRM enables companies to market smarter, sell effectively and productively, and care everywhere. Via deep integration with Microsoft applications such as Office 365, Outlook, Sharepoint, Dynamics ERP, Social Engagement and Dynamics Marketing; we provide social insights, business intelligence, and boost productivity with One Microsoft solutions.

We also offer mobile CRM apps and platforms that enable you to manage your customer relationships on your mobile devices, along with tools that integrate data and reporting from social media directly into your CRM application.

Microsoft Dynamics CRM is available either on-premise or on the cloud – please visit our Services page for an explanation of your deployment options, depending on the needs of your business.

  • Easy access to customer details in real time
  • Track, analyse and act on customer trends
  • Increasing customer satisfaction and loyalty
  • More easily manage the conversion of prospects to customers
  • Help teams such as sales, marketing and service collaborate more effectively
  • Improve sales performance through pipeline management, up sell and cross sell

We have selected relevant brochures and whitepapers below, but please search our Resources page, visit our YouTube channel and read our blogs about Microsoft Dynamics CRM.

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